Looking out for a buyer’s interests and ensuring they are satisfied is vital for a home inspector to gain repeat and referral business. But while a home inspector may believe that the quality of their inspection report should speak for itself, the client and others present at the inspection may be forming an impression of the inspector based on far more; how he or she speaks, acts and dresses.
Since every inspection represents an opportunity to market not only to the buyer but to the buyer’s agent, seller, and the seller’s agent, being perceived as a competent and skilled professional is a must if the inspector wants to maximize referral business. Consequently, how inspectors dress is an important and often overlooked factor in how they are perceived. Dress too nicely and the client will suspect you aren’t going to do a thorough job. Dress too poorly and the client (and others) will consider you unprofessional or worse.